Healthcare Division of Motion

Reframing vein health

Vein Clinics of America is the nation’s first and largest network of vein disease treatment centers. Faced with continually increasing competition, VCA came to Remedy for help recasting its brand and point of difference.

Taking a cue from their holistic approach to vein health, Remedy developed a health-focused positioning strategy and fresh tagline, “Healthy looks good.” Visually, we created a sophisticated look befitting a category leader. Color and imagery appeals to men and women, depicting healthy people enjoying everyday life.


Market research

Audience segmentation

Positioning strategy


Brand voice



Email marketing

Brand guidelines

“Remedy is the best healthcare branding agency in Chicago and one of the best nationwide. Our rebranding was not a simple overhaul—is it ever? Remedy truly understood the complexities of the space and how to engage key influencers at the executive and medical level, building momentum and ownership along the way.”

Sabrina Isherwood
Chief marketing officer

Our work