Healthcare Division of Motion

Ahead of the curve

As the first in Illinois to adopt the Planetree model for healing environment design, Swedish Covenant was anything but a typical community hospital. But as its neighborhood on Chicago’s northwest side experienced dramatic growth, new residents knew nothing of the innovative care happening behind the hospital’s historic brick façade.

Swedish turned to Remedy for a comprehensive rebranding that would align external image and internal ingenuity. The new brand strategy positioned Swedish as a modern leader, bringing to market breakthroughs in technology and treatment sooner and more nimbly than larger competitors.

Delivered through a fresh voice, a bevy of non-traditional media, and generous use of yellow and blue, the rebranding put Swedish back into the local conversation—and brought in a groundswell of new patients.

Strategy

Market research

Positioning strategy

Comprehensive marketing plan

Media strategy

Design

Brand voice

Messaging strategy

Tagline

Visual expression

Environmental branding

Advertising

Digital marketing

Sales collateral

Brand guidelines

IBM Watson Health sales presentation cover

IBM Watson Health sales presentation cover

IBM Watson Health sales presentation navigation design

IBM Watson Health sales presentation cover

IBM Watson Health sales presentation cover

IBM Watson Health sales presentation navigation design

IBM Watson Health sales presentation cover

IBM Watson Health sales presentation cover

IBM Watson Health sales presentation navigation design

IBM Watson Health sales presentation cover

IBM Watson Health sales presentation cover

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