Our implementation plan correlated to blueprints of the Rush University building, streamlining communication between Remedy and Rush facility staff.
The reimagination of street-level windows marries a strong use of type and color with textural elements that frame the University bookstore.
Refreshed entry spaces orient students and visitors to the building and proudly display the University’s mission and vision statements.
In several areas, University and hospital corridors intersect. The rebranding of this corridor clearly delineates which is which.
Large numerals and quotes from medical visionaries bring scale and impact to elevator banks on every floor.