Healthcare Division of Motion

A light in kids’ health

About 80 percent of what kids learn is acquired visually. So kids who can’t see well are at a significant disadvantage. PediaVision changes that with a device that simplifies childhood visual screening, helping more kids reach their full potential.

PediaVision’s lightweight, handheld technology is designed to screen toddlers through teenagers. Within seconds, the device determines the presence of a range of vision issues and clearly indicates if follow-up diagnosis is needed. Reliable and accurate, the approach is a far cry from the standard eye chart that is, surprisingly, still used widely today.

Strategy

Market research

Brand Summit

Positioning strategy

Comprehensive marketing plan

Design

Product name

Brand voice

Messaging strategy

Visual expression

Product packaging

Website

Spot: Vision screening website

From the start, our intention was to boldly distance the product from ho-hum competitors in the category, starting with the name. We went simple and spirited: Spot. The name provided the jumping-off point for an equally unique visual expression, captured in everything from a friendly, compact logo to the ‘spotlighting’ effect in child portraiture we used across the brand.

Spot: Vision screening branding for health product

Spot: Vision screening branding for health product

Spot: Vision screening branding for health product

Our work