Healthcare Division of Motion

Where breakthroughs begin

Our collaboration with the Illinois Medical District is equal parts brand launch and urban revitalization. Located on Chicago’s west side, the Illinois Medical District is creating a world-class medical innovation hub in a community long awaiting its time to shine.

Our work began with a bold positioning strategy, marketing plan, and identity system for the District, and continued with an integrated launch targeting medical pioneers around the world.

Strategy

Influencer interviews

Market research

Audience segmentation

Brand Summit

Positioning strategy

Comprehensive marketing plan

Design

Brand voice

Messaging strategy

Visual expression

Environmental branding

Website

Video

Collateral

Brand guidelines

Illinois Medical District brand design

Illinois Medical District brand design

The Brand Summit brought together Chicago aldermen, private sector executives, and healthcare leaders to envision the desired future of the Illinois Medical District. Ideas ran the gamut from ideal companies to community amenities.


Illinois Medical District brand design

Illinois Medical District brand design


Illinois Medical District brand design

Illinois Medical District brand design

Illinois Medical District brand design


Illinois Medical District brand design

Remedy’s new identity for the IMD is a modernized take on the city of Chicago’s star icon. Rounded corners and transparent points of overlap reflect the collaboration that drives the IMD community.


Illinois Medical District brand design

Illinois Medical District brand design

The flagship website captures the energy and vision of the Illinois Medical District. Interactive maps, partner profiles, and sophisticated animation bring the future state to life.

“Remedy’s Brand Summit convened the IMD, partners, and elected officials to brainstorm the future of the District. The level of inclusion Remedy was able to accomplish was simply incredible. We could not have accomplished our rebranding goals without that level of engagement.”


Dr. Suzet McKinney
CEO/Executive director

Illinois Medical District brand design

To achieve its vision as a global medical innovation district, the IMD must attract a roster of organizations deeply committed to reshaping the practice of medicine. A portfolio of sales tools helps the IMD and prospective tenants gauge ‘fit’ from the earliest stages of courtship.


Illinois Medical District brand design

Illinois Medical District brand design

Illinois Medical District brand design

Street banners and large-scale graphics run the periphery of the Gateway Project: a commercial development at the heart of the Illinois Medical District’s rebirth. IMD CEO/Executive director, Dr. Suzet McKinney, at the groundbreaking event.

Our work