Healthcare Division of Motion

From complex to clear

Remedy has helped IBM Watson Health shape and refine its positioning and narratives for key healthcare audiences since 2015.

Initial work focused on written and visual storytelling to explain the impact of Watson’s cognitive capabilities on population health and care delivery. More recently, our focus has expanded to Watson’s value-based care story for providers, employers, and payers. Threading it together is rigor around clarity, brevity, and the use of case examples to demonstrate tangible ROI.

Strategy

Market research

Audience segmentation

Positioning strategy

Design

Brand voice

Messaging strategy

Sales collateral

IBM Watson Health sales presentation cover

IBM Watson Health Sales presentation

IBM Watson Health Sales presentation slides

IBM Watson Health sales presentation navigation design

Developed for the Watson Health sales force and customers alike, a robust interactive PDF is equal parts sales collateral and mini website. Top-right navigation allows users to access desired content in whatever progression they choose.


Remedy developed a system of infographics to simplify and elevate the presentation of Watson Health services and differentiators.

IBM Watson Health sales presentation navigation design

Our work