Integrated marketing plan
The journey began with research to surface insights into Evive’s target audience: HR executives at Fortune 1000s. Findings were shared at the Brand Summit: a daylong workshop at which we explored value proposition and the market ‘white space’ Evive could own. Together we arrived at a bold brand promise, which Remedy captured in a provocative new tagline: Benefits love.
In creating the new corporate identity, we drew inspiration from Evive’s vanguard technology platform. Remedy created a custom logotype that features transparent points of overlap; an homage to how Evive connects disparate benefits into a unified ecosystem. A palette of white, grey, yellow, and purple reflects the company’s unique ethos of technology innovation, optimism, and human centeredness.
The new website is the cornerstone of the Evive rebrand. Our approach to strategy, messaging, and design put forward a compelling new story about Evive, rising above the features-and-benefits standard fare from competitors. Instead, we emphasized the inherent value that benefits represent to employees and employers — and how Evive brings them both closer to it.