Healthcare Division of Motion

About us

Remedy is an industry leader in health and wellness branding. For 30 years, we’ve helped scores of healthcare providers, technology innovators, and vanguard non-profits solve complex brand, marketing, and communications challenges. Together, we design and implement programs that get results.

Finding what’s real

After 30 years in the space, we have a unique appreciation for the complex relationship people have with their health. Audience insight is fundamental to our ability to unlock behavior change — and ultimately, drive growth for our clients. In addition to tools such as surveys and focus groups, Remedy utilizes ethnographic research methods to gain unfiltered understanding of issues affecting our clients’ brands, from a patient’s hospital stay to how moms manage the family’s healthcare.


Since our start in 1989, we’ve cultivated our expertise to provide clients seamless brand development and activation. Remedy’s unique team structure brings well-rounded perspective right from the start of every client relationship, guiding our approach to everything from research and strategy to messaging and design.

Marketing strategy + planning
Employee engagement
Messaging strategy
Visual identity
Digital media
Branded environments


Remedy’s leaders are friends and collaborators who’ve led the company together for years. Every day, this team strikes the balance between guiding and doing. It’s the way things work in an entrepreneurial, nimble environment like ours.

Carol McCarthy


Carol has devoted her professional life to the challenges and rewards of building brands for health-minded businesses. She began her career as a nurse and hospital administrator, and transitioned into marketing after receiving her MBA. Carol founded Remedy in 1989. She remains actively involved in our work today, leading marketing strategy for major client initiatives.

Carol’s business leadership and passion for health and social issues have been widely recognized. In 2013, she received a humanitarian award from the Quinlan School of Business at Loyola University. In 2010, she was inducted into the prestigious Chicago Network, and in 2003, she was named Ernst and Young Illinois Entrepreneur of the Year marketing and public relations.


Scott Gundersen

Design director

Scott leads the design practice at Remedy. In this role, he’s responsible for visual strategy and design development across accounts, and leading Remedy’s design team.

Scott began his career at global branding and design firm, Pentagram, and he’s continued in agency positions the entirety of his career. His work has supported diverse business sectors including Fortune 100s, healthcare organizations, and museums.

Scott received his BFA in Graphic Design from the University of Wisconsin, and completed graduate studies in design at the Miami Ad School in Atlanta. His work has been recognized by Graphic Design USA, The Chicago Design Museum, and the AIGA.


Kim Angel

Director of strategy

At Remedy, Kim leads consumer insight, brand strategy and research initiatives across all accounts. She has extensive experience in brand and creative strategy across categories, demographics and channels; brand architecture and positioning development; consumer research planning, execution and analysis; and consumer trends and insight development.

With over 15 years of agency and branding experience, Kim has a proven track record of bringing together research, insight and creativity to breathe new life into brands and shake-up categories. With a commitment to curiosity, Kim is constantly on the hunt for new points of inspiration, cultural trends and influences that are driving decision-making and loyalty for brands.

Brand experience includes: Reynolds, Hefty, Kraft, Valspar, Cracker Barrel, Annheuser-Busch, Citibank and Sears. Accolades include a Silver Effie, CCC Integrated Campaign of the Year, various ADDYs and Creativity International Awards.


The Well: our annual conference

We’re continually looking for ways beyond our client work to drive change in how people view health. So in 2013 we created The Well: our annual conference devoted to innovation in health and wellness. The Well brings together industry luminaries and change agents for a day of TED-style content and small-group collaboration. Held at an airy loft space in Chicago, participants leave The Well with stretch ambitions for the long-term as well as practical ideas to put into practice the very next day.

Our work