Remedy clients are thought leaders who are reframing wellness and healthcare delivery around the world. We help them solve complex branding challenges that make health experiences more simple, effective, and enjoyable.
Prescription drug abuse is the fastest growing form of substance abuse among teenagers. To help parents understand the epidemic, Abbott and the Partnership for a Drug-Free America turned to Remedy to develop a national awareness campaign.
In 2015, Baxter split into two companies: one focused on bioscience and the other on medical products. To help Baxter revitalize its story for clinicians, investors, and 50,000 employees around the world, Remedy led the development of a
global brand refresh.
Chicago’s west side is home to some of the highest infant mortality rates in the country. Remedy approached City of Chicago leaders about creating a campaign around the importance of prenatal care. Guided by collaboration with women in these communities, “Know & Go” became one of Chicago’s most accessed public health campaigns in years.
Herman Miller had been in the healthcare space for 40 years, but few in the industry knew it. Fueled by this awareness problem and the acquisition of two smaller manufacturers, Herman Miller turned to Remedy for help repositioning
and re-launching its healthcare brand to health system executives, architects
Since 2015, Remedy has helped IBM Watson Health shape its positioning for healthcare providers. Years one and two focused on written and visual narratives to explain the impact of Watson’s cognitive capabilities on population health and individual care delivery. In year three, our focus expanded to Watson’s value-based care story for providers, employers, and payers.
Our collaboration with the Illinois Medical District is equal parts brand launch and urban revitalization. Located on Chicago’s west side, the Illinois Medical District is creating a world-class medical innovation hub in a community long awaiting its time to shine. Our work began with a bold positioning strategy, marketing plan, and identity system for the District, and continued with an integrated launch targeting medical pioneers around the world.
Remedy helped global financial leader JP Morgan Chase bring its consulting expertise to the healthcare sector. Manifest as a white paper series, the first installment captured insights from the 2016 Healthcare Advisory Council: an intimate gathering of healthcare luminaries and JP Morgan execs, including Chairman and CEO, JP Morgan Chase & Co, Jamie Dimon.
National Research Corporation has been a trusted research partner to thousands of hospitals for 35 years. To gear up for its next 35, they turned to Remedy to sharpen their point of difference and recast their brand. The new strategy centers on NRC’s proprietary ability to deliver something highly sought among healthcare providers today: human understanding.
Dublin-based Oneview came to Remedy for a comprehensive brand repositioning in preparation for aggressive expansion into North America. The new strategy leverages how Oneview empowers patients and caregivers to craft their own healthcare experiences, with the help of a brilliantly simple interface that integrates vast clinical, administrative, and patient-centered content.
Created from the merger of two health systems, Presence Health is one of the largest health systems in Illinois, with more than 150 locations and 22,000 employees. To launch the brand, Remedy developed a unique positioning strategy focused on inspiring people toward better health every day.
Remedy is working with GOJO, the manufacturer of Purell, on a number of strategic initiatives designed to improve hand-hygiene compliance at the point of care, and, support new product development.
Primary & secondary research
New product positioning
Southcoast Health is a three-hospital health system in southeastern Massachusetts and Rhode Island. For decades, Southcoast and its three hospitals had been market leaders. However, as competition within the region intensified, Southcoast turned to Remedy for help with a brand challenge familiar to many providers today: inspire consumers to stay loyal—and local.
Sparrow, a growing health system in Lansing, Michigan, was beginning an aggressive 10-year strategic plan to dominate mid-Michigan. After numerous strategic acquisitions, the Sparrow brand was a portfolio of disparate hospital names, identities, and employee cultures. Remedy has helped Sparrow create a unified brand that drove record-setting growth for the past nine years.
The nation’s largest system of varicose vein treatment centers chose Remedy to lead their rebranding strategy and brand refresh. Our work included a new positioning strategy, tagline, and visual expression inspired by their holistic approach: from a foundation of vein health, beautiful legs follow.