ACCOUNT SUPERVISOR
Experience
"Prior to Remedy, I worked for an advertising agency in New York City. I supported the marketing strategy development for major pharma, biotech and medical device companies, including Pfizer, Genentech, and Cyberonics."
Educating patients
"I've done a lot of programs/campaigns focused on educating consumers about complex healthcare information. For example, I was part of a team that developed an oncology disease management program that provided information and tools to help patients and families understand the illness, manage health insurance coverage, and access resources provided by national organizations, such as the American Cancer Society."
Strategic with social media
"I'm part of a team at Remedy dedicated to researching and understanding the effectiveness of social media. This enables us to be strategic with the types of tactics—traditional versus nontraditional— we recommend for our clients. While traditional advertising methods will always be part of the tactical mix, social media channels allow our clients to build relationships with their customers in a whole new way."
Method to the madness
"I'm pretty laid back, so people don't readily see my Type A personality. That is, until they see how organized I am."
Why Remedy?
"It's a great feeling to know that the work we do is helping people become healthier."
Education Bachelor of Science in Business Administration, Marketing Salisbury University; Salisbury, Maryland |
Account supervisor at a glance: What Kelly does all day Oversees strategy, media and budget across accounts Plans and implements market research Determines the most effective tactics to reach an audience |