ASSOCIATE CREATIVE DIRECTOR
The method behind the madness
"At the onset of every project, I have a single mission: to uncover what will resonate with the target audience. I work that insight into the creative solution. This is how I approach all of my work at Remedy, whether the campaign is to motivate moms to take a stand for sensible gun laws or to teach young women about contraception."
Building Remedy's brand
"In addition to my client work, I work on Remedy's internal brand as part of our ongoing strategic plan. One of the tools I helped create is our annual employee survey. The survey has become an essential way for us to get a read on our culture and find out what employees want (always more field trips), so we can make working here more rewarding and fun."
Why Remedy?
"It's simple, really. Here, you can do good work while doing good. And that's good."
Experience
"Before joining Remedy, I worked on national campaigns for clients like StarKist, Proctor and Gamble brands like Sunny Delight, and local clients like the Juvenile Protection Agency of Chicago."
Other brand experience National Pork Producers Council DANNON Tropicana Dawn Spic and Span Bounty Mead Education Bachelor of Science in Journalism Ohio University; Athens, Ohio Copywriting School of Visual Arts; New York City |
ACD at a glance: What Karen does all day Manages overall creative development for her accounts Concepts, writes copy, concepts, writes copy Leads weekly, daily, sometimes hourly, communication with clients Works closely with account supervisor to keep client projects running smoothly |