SENIOR VICE PRESIDENT | CHIEF CREATIVE OFFICER
Trusting each other
"We work with great clients; organizations and individuals who want to redefine their category and are willing to take some risks to do so. We build long-term relationships with our clients, so there's trust there. That's important when you're both gathering up the courage to do something new, whether it's trying a new type of media or going out with an edgy creative concept. You've got to believe in each other."
Building the A team
"I've worked at Remedy for 13 years, and I've had the opportunity to work side-by-side with Carol to grow the business. It's been amazing, truly. My focus for the last few years has been building an A+ creative team; writers and designers who are talented enough to work anywhere, and choose Remedy because they're inspired by the challenge to transform the image of health. The work we've produced in the last year is our best ever, and this team is the reason why. We're just beginning to show the world what we're capable of. It's really fun to work here right now."
A campaign I admire
"The AARP repositioning campaign. One of the TV spots ends with, 'We're for everyone who has birthdays.' Genius strategy and brilliant line! What a smart way to get new audiences thinking about AARP."
Education Bachelor of Philosophy Miami University, Ohio Cum laude Leadership milestones 2005: led agency's repositioning process 1999: led venture into online media 1997: led adoption of interdisciplinary team model Some of her fave Remedy work CLOCC Swedish Covenant Hospital Edward Heart Hospital |
CCO at a glance: What Deanna does all day Splits focus between daily to-dos and Remedy's future goals Guides clients through brand positioning & creative strategy Talks up Remedy to new business contacts Gets hands in the work, concepting and writing copy |