THE RESEARCH
On a macro level, we conducted a thorough evaluation of the national scoliosis market, looking at incidence and prevalence, treatment protocols, and medical literature. Closer in, we analyzed the Center’s current marketing program and competitors. We also visited a number of online chat rooms to understand how patients perceive the disease, its impact on their body image, and how they navigate treatment decisions.
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OUR TAKE ON IT
Remedy concluded the project with the delivery of a final report, which provided a comprehensive synthesis of the research findings and recommendations on how to most effectively market the Scoliosis Center. Because of the relatively small yet diverse target market, we recommended a substantial redeployment of the Center’s marketing resources, focusing on highly targeted channels to reach the various constituents influencing the care decision.
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