About 80 percent of what a child learns is acquired visually. So kids who can’t see well are at a significant disadvantage. Remedy client, PediaVision, is about to change all that with a new device poised to simplify childhood vision screening—and, as a result, help more kids reach their full potential.
PediaVision’s lightweight, handheld technology is designed to screen toddlers through teenagers. Within seconds, the device determines the presence of a range of vision issues and clearly indicates if follow-up diagnosis is needed. Reliable and accurate, the approach is a far cry from the standard eye chart that is, surprisingly, still used widely today.
Building the brand
With our client’s breakthrough device as our inspiration, Remedy’s charge was to develop the brand for the new product, from positioning strategy and name to visual identity and communication system.
From the start, our intention was to boldly distance the product from ho-hum competitors in the category, starting with the name. We went simple and spirited: Spot. The name provided the jumping-off point for an equally unique visual expression, captured in everything from a friendly, compact logo to the ‘spotlighting’ effect in child portraiture we used across the brand.