| What does your facility say about your brand? | Space invaders |
 
What does your facility say about your brand? Physical space matters. It’s the only way your audience can step inside your brand and experience it using all five senses. One reason why physical space is an important part of a Remedy brand strategy. Over the last two years, Remedy and client Swedish Covenant Hospital have collaborated on repositioning their brand. Our Recently, Carol McCarthy, Remedy president, sat down with Mark Newton, president and CEO of Swedish Covenant Hospital, to discuss how our facility branding has helped patients, visitors and employers experience their new brand. Carol: In looking at Swedish, how does the facility contribute Carol: What do you want patients and families to feel when they come to the Swedish campus? Carol: A lot of the facility work we’ve done together has been directed to employees. What stands out most to you? Mark: The underground tunnel connecting parts of our campus. It says to our workforce, “Look, this is what we’re about. We’re about science, we’re about healing, here are the various forms of it, and here’s your role in delivering it.” Even more importantly, we took the bond rating agencies [independent organizations that evaluate hospital performance], through the facility. On a rating agency presentation, you show them the coolest space around and everything is all spit and polish. I took them to the tunnel, and they got it. The tunnel is immensely powerful, because it is evidence that people here can take a risk, have fun, and do things in an unconventional way. Carol: What was the takeaway for the rating agency? Do you think they thought about Swedish differently? MORE OF REMEDY'S FACILITY BRANDING WORK FOR SWEDISH:
Sometimes the best ideas come when you step outside your own space and into someone else’s. So Remedy went on a field trip to the Herman Miller headquarters in Michigan to see how this furniture giant leverages its physical space.
Take a cue from home Kill two birds Our take on space
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This summer, Remedy was one of three Chicago companies to be featured in the Chicago Tribune for creative workspaces.They noted several things, including our open office spaces and the input Remedites have in designing their own offices, including furniture and color choice. The story was accompanied by pics of some of our unique spaces.
101 Best and Brightest Companies At Remedy, we get creative with more than workspaces. Many of the benefits we offer are unexpected, from having your birthday off to our Good Works program that allows Remedites paid time off for volunteer work. These are just a few of the reasons why we were recently named one of 101 Best and Brightest Companies to Work For.  
Carol addresses Remedy president, Carol McCarthy, was the commencement speaker for the Loyola University Chicago Graduate School of Business (GSB) in May. Carol received her MBA from the program in 1985 and has served on the school’s Board of Advisors since 2005.
Remedy is working with three new clients, Abbott, Planned Parenthood, Illinois (PPIL) and Cardiva, a medical technology company based in California. And we’re already producing exciting work for all three, from repositioning Cardiva and PPIL, to two breakthrough public health campaigns for Abbott. 
Our work for Swedish Covenant Hospital was featured in the coveted “exhibit” section of Communication Arts.
Remedy website: How design magazine featured Remedy in a story about dynamic agency websites. Some of what they liked about ours: our people section and our video about consumer health insights. |
PARKING GARAGE — OFTEN THE FIRST POINT OF CONTACT FOR CONSUMERS, IT MAKES A GREAT PLACE FOR BRANDING.
PARKING GARAGE ELEVATORS — BRANDING THAT TAKES ADVANTAGE OF A CAPTIVE AUDIENCE
GALTER LIFE CENTER — NEW BRAND MESSAGING EXTENDS THROUGHOUT THE SWEDISH CAMPUS
UNDERGROUND TUNNEL USED BY EMPLOYEES — A PRIME OPPORTUNITY TO COMMUNICATE THE NEW BRAND TO THE WORKFORCE
EMPLOYEE TUNNEL
EXHIBIT AND SHOWROOM
GREENHOUSE
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