We humans are creatures of habit. Change on any scale takes time.
And, the right timing.
In behavior change, timing can be the difference between success and failure—a central insight from Remedy favorite, Switch: How to Change Things When Change is Hard, the best-seller from brothers Chip and Dan Heath. One of the book’s key takeaways: big changes often come from little nudges.
A nudge is a message designed to inspire action. To work, a nudge needs to be simple, specific and timely—showing up in the right place at just the right time. The emerging science of predictive analytics is bringing new potency to nudges, and companies as ubiquitous as Google are using nudges to influence their audiences.
In partnership with the National Alliance on Mental Illness, Google is using search terms to help identify individuals who might be experiencing depression. These individuals are presented with a nudge: an option to take a questionnaire that can assess their level of depression, and, help determine if they need to seek help.
Remedy client, Evive, is bringing the nudge to the world of employee benefits. Evive’s game-changer is a predictive analytics platform that uses big data and other sources to identify which benefits an employee might need and when. This triggers a nudge to prompt an action step related to better health, retirement savings, or other benefits—a big win for employee and employer alike.