The latest

12.21.16

To get everyone in the spirit this season, we’re sharing our top holiday favorites, from songs to guilty pleasures. Take a look.

See more
11.02.16

Transparency. It’s something health systems know they need to embrace. But many are either unclear how or concerned that it could ‘expose’ aspects of their operation they’d prefer to keep out of the public domain. Empowering consumers to go ‘behind the scenes’ One health system that’s taking the lead is 10-year Remedy client, Sparrow Health

See more
07.08.16

For Baxter, 2015 was a transformational year. Not only did it split into two companies, it was the debut of a global brand refresh developed by Remedy. In June 2016, the work received an Award for Excellence from the Chicago Chapter of the Public Relations Society of America. This award recognizes the launch of Baxter’s

See more
03.03.16

As national publicity about our hometown Chicago’s gun violence continues, along with mass shootings in U.S. cities from Aurora, New Town, San Bernadino and now, Kalamazoo, I am concerned about the healthcare industry’s acceptance of this “new normal.”
After Sandy Hook, Congress chose to reject comprehensive background checks.

See more
11.10.15

About 80 percent of what a child learns is acquired visually. So kids who can’t see well are at a significant disadvantage. Remedy client, PediaVision, is about to change all that with a new device poised to simplify childhood vision screening—and, as a result, help more kids reach their full potential. PediaVision’s lightweight, handheld technology

See more
10.13.15

#SHSMD15, thanks for the love at Remedy’s inaugural exhibit! The nation’s healthcare marketers crushed our sticker diagnostic. They took to our wall with enthusiasm and wicked candor about how their brands are doing across nine key dimensions, including differentiation, market share, employee engagement, and digital experience. So far, effective measurement is quite the Achilles heel.

See more
09.30.15

Changes in healthcare have changed the rules. The brand and marketing issues faced by hospitals and health systems are more complex than ever. At Remedy, our first step is always assessing our clients’ current state. This fall, we’re taking it to a national scale. Remedy will be hitting the road to exhibit at two of the industry’s most highly attended conferences: SHSMD, October

See more
07.13.15

Nationwide, children have learned that ‘healthy’ is not so bad, thanks to the Healthy Hunger-Free Kids Act. Spearheaded by First Lady Michelle Obama in 2012, the legislation authorized funding to replace traditional school cafeteria fare like macaroni and cheese and french fries with with healthier options: salads, fruits, and yogurt. The big news: It worked. Initially, students were disappointed by

See more
06.12.15

First, there was the beeper. Then, physicians used mobile phones for direct communication. Today, it’s the Apple Watch. Not just for consumers, the Apple Watch stands to make a great impact among care providers. In fact, Apple has already developed numerous apps exclusively for healthcare professionals. These HIPPA-secure apps enable physicians to access patient records and view prescription refill requests

See more