Our process: Step 2

With a complete handle on the many factors impacting the client’s business and the initial platform for positioning the brand, we move into phase two. Here, we develop the operational and communication strategies that will guide the new brand and the tactical plan for rolling it out, internally and externally.

Launch plan
Remedy develops a launch plan that details key business and operational and communication strategies for the new brand, and the marketing strategies and tactics for an aggressive launch. The plan includes recommendations for:
  • Customer segments and markets
  • Strategies and tactics for the brand’s internal and external launch
  • Year one strategies and tactics for marketing activities following the launch
  • Metrics for tracking the effectiveness of the marketing activities
  • Timetable
  • Budget
 Marketing strategy
Our tactical recommendations vary project to project, based on the communication objectives and budget. The line-up of elements may include:
  • Brand identity
  • Collateral
  • Advertising (print, online, broadcast)
  • Macro/micro websites
  • Non-traditional/guerilla tactics
  • Facility branding
  • Direct marketing (print, electronic)
  • Sponsorships
  • Public relations
  • Communications architecture

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