As we toil away at the business of branding every day, we ponder all sorts of questions. Such as, what makes one idea better than another? What will the next brilliant media outlet be? And why, why, why is there so much bad design out there? When these issues get too taxing, we head for easier terrain, like what to make for dinner. Here are some of our more respectable musings.
Judge a book by its cover?
SHAWN HAZEN, DESIGN DIRECTOR
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The art of persuasion
KATIE WILLIAMS, CREATIVE DIRECTOR
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WHAT WE'RE READING
“Made to Stick”
Remedy’s summer 2007 book club selection was “Made to Stick,” a must-read for every marketer. The book sheds light on what makes certain ideas sticky or memorable (i.e., most urban legends) and others forgettable (i.e., most political campaign ads).
Buy the book
Sign up for Topic
Remedy’s summer 2007 book club selection was “Made to Stick,” a must-read for every marketer. The book sheds light on what makes certain ideas sticky or memorable (i.e., most urban legends) and others forgettable (i.e., most political campaign ads).
Buy the book
Sign up for Topic
