What's on our minds

In the fleeting moments between conference calls, marketing plans, and concepting, we occasionally find time to think and read books. Sometimes, we even leave the office on a quest for firsthand knowledge. Here’s a sampling.

THINKING


Made to Stick

Understanding the grey area

Health decisions are among the most complex that people make. There’s a ‘grey area’ between choices that support long-term health vs. those that provide instant comfort or convenience.

Remedy’s proprietary Grey Matters™ research explores how the grey area impacts health and wellness marketing. Grey Matters covers specific health topics, including nutrition attitudes among moms and what motivates diabetics to manage their condition.

To schedule a Grey Matters presentation,
email Carol McCarthy.
Nutrition executive summary (PDF)
Diabetes executive summary (PDF)

 

Judge a book by its cover?
Always.

How often have you chosen a deodorant or cold medicine based on which package looked best? What you’re doing is judging quality based on the design of the package…

Read the PDF

 

Building consumer trust:
The challenge for healthcare brands

There’s a lot of debate around the issue of building consumer trust. The dialogue isn’t surprising when you consider that trust is a highly complex, emotional act…
Read the PDF

 

The art of persuasion
in the era of avoidance

Advertising was created for a different day and age when tuning out a commercial meant walking to the television to change the channel…
Read the PDF

READING


Made to Stick

We’re always looking for new ways to understand the target audience. This book applies emerging neuroscience research to explain why people make the decisions they do.
Buy the book

 

Made to Stick

A Remedy fave and must-read for every marketer, this classic sheds light on what makes certain ideas “sticky” and others forgettable.
Buy the book