Our process: Step 2

We’re addicted to developing acronyms around here. Things just sound more fun when reduced to a few letters. Here are a few in heavy rotation, in order of frequency of use.

PICK A LIST:

All work / All play

RG (Regroup)

Sample usage: “Can we RG in a few minutes?”

DC (Diet Coke)
Sample usage: “I’m gonna grab a DC before the meeting.” She authored ‘RG’ and this one.

CZ (Coke Zero)
Fast becoming a rival to DC since he came onboard.

CMP (Creative manager pro)
Our agency management software.
Sample usage: “Since we switched to CMP in 2006, doing timesheets is a pleasure!”

TF (Taco Fresco)
Favorite lunch spot two blocks west at Lake and Wells.
Sample usage: “After that two-hour conference call this morning, I really need some TF!”

COB (Close of business)
She taught us this one.

CCR (Client conference report)
Sample usage: “We need to RG before we send the CCR by COB. First, I need a DC.”