For Baxter, 2015 was a transformational year. Not only did it split into two companies, it was the debut of a global brand refresh developed by Remedy. In June 2016, the work received an Award for Excellence from the Chicago Chapter of the Public Relations Society of America.
This award recognizes the launch of Baxter’s revitalized brand to more than 60,000 employees around the world. Consisting of branded environments, collateral system redesign and digital display graphics, the campaign inspired and generated pride among Baxter’s workforce, underscoring their collective role in global healthcare delivery.
All of us at Remedy are very proud of our contribution in evolving the Baxter brand and helping our longtime client achieve this prestigious healthcare branding award.