We make health matter more.
Remedy helps health-focused organizations solve complex brand, marketing, and communications challenges. On any given day, you’ll find us launching game-changing medical devices,
refreshing global brands, or inspiring consumers to take small steps toward better health. See our clients.
Every project is unique. All lead to the
same destination: a healthier world.
Finding what’s real
After more than 25 years in the space, we have a unique appreciation for the complex relationship people have with their health. Audience insight is fundamental to our ability to unlock behavior change — and ultimately, drive growth for our clients. In addition to tools such as surveys and focus groups, Remedy utilizes ethnographic research methods to gain unfiltered understanding of issues affecting our clients’ brands, from a patient’s hospital stay to how moms manage the family’s healthcare.
Since our start in 1989, we’ve cultivated our expertise
to provide clients seamless brand development and
activation. Remedy’s unique team structure brings
well-rounded perspective right from the start of every
client relationship, guiding our approach to everything
from research and strategy to messaging and design.
Marketing strategy + planning
Remedy’s leaders are long-time friends and collaborators who’ve led the company together for more than 15 years.
Every day, this team strikes the balance between guiding
and doing. It’s the way things work in an entrepreneurial, nimble environment like ours.
Carol has devoted her professional life to the challenges and rewards of building brands for health-minded businesses. She began her career as a nurse and hospital administrator, and transitioned into marketing after receiving her MBA.
Carol founded Remedy in 1989. She remains actively
involved in our work today, leading marketing strategy for major client initiatives.
Carol’s business leadership and passion for health and social issues have been widely recognized. In 2013, she received a humanitarian award from the Quinlan School of Business at Loyola University. In 2010, she was inducted into the prestigious Chicago Network, and in 2003, she was named Ernst and Young Illinois Entrepreneur of the Year marketing and public relations.
Chief creative officer
Deanna leads the creative side of Remedy. In this role, she sets Remedy’s creative vision and inspires a team that
continually redefines what’s creatively possible for brands that make a positive difference in the lives of others. Our
creative work consistently resonates with the people for whom its designed, delivering tangible business results for clients and garnering recognition from industry arbiters
such as Communication Arts, OneShow, Print, How, and
Deanna has 25 years of experience as a creative director, brand strategist, and writer. She joined Remedy in 1994.
Vice president, creative director
Karen leads the development of brand and creative strategy for Remedy clients. A seasoned creative director and copywriter, Karen has extensive experience developing distinctive campaign concepts and brand expression for clients, and bringing these elements to life across myriad channels — from integrated advertising and immersive environments to digital marketing and branded systems.
Karen joined Remedy in 2001. Her previous positions
included work across a diverse mix of clients, ranging
from Proctor and Gamble to the Cleveland Clinic.
Vice president, operations and talent
Donna is responsible for Remedy’s most valued asset: our people. In this role, her work ladders up to a single essential goal: creating an environment that inspires exceptionally
talented people to change the way people view health.
Donna joined Remedy in 2000. Her leadership has been
instrumental in Remedy’s recognition as a great place to work, from a multi-year run as one of the “Best and Brightest Places to Work in Chicago” to a feature story in the Chicago Tribune showcasing workspaces that inspire creativity.
Director of strategy
At Remedy, Kim leads consumer insight, brand strategy
and research initiatives across all accounts. She has
extensive experience in brand and creative strategy across categories, demographics and channels; brand architecture and positioning development; consumer research planning, execution and analysis; and consumer trends and
With over 15 years of agency and branding experience,
Kim has a proven track record of bringing together
research, insight and creativity to breathe new life into brands and shake-up categories. With a commitment to
curiosity, Kim is constantly on the hunt for new points of inspiration, cultural trends and influences that are driving decision-making and loyalty for brands.
Brand experience includes: Reynolds, Hefty, Kraft, Valspar, Cracker Barrel, Annheuser-Busch, Citibank and Sears.
Accolades include a Silver Effie, CCC Integrated Campaign of the Year, various ADDYs and Creativity International
The Well: our annual conference
We’re continually looking for ways beyond our client work
to drive change in how people view health. So in 2013
we created The Well: our annual conference devoted to
innovation in health and wellness. The Well brings together
industry luminaries and change agents for a day of TED-style
content and small-group collaboration. Held at an airy loft space in Chicago, participants leave The Well with stretch
ambitions for the long-term as well as practical ideas to put
into practice the very next day.