There are two categories on everyone's
The relationship we all have with our health is complicated and decades in the making. It began the moment we realized mac-n-cheese was a lot more fun to eat than broccoli. At that instant, broccoli became a "should." Pile on years of dreaded doctor visits and mom's refrain that anything yucky or unpleasant was "good for you," and you've got one tainted view of health.
How do you undo decades of such baggage? We start by being real and honest in our work. We take the anxiety or ambivalence people feel about health as a path into demystifying a healthcare process for them or making them laugh at their preconceived notions. Brands that embrace how people really feel about them earn points with consumers by being relatable.
RELATED
