In 2004, it was time to reflect. As part of a strategic planning process to chart the agency’s future, we took a step back to think about where we wanted to go next. Six months later, we emerged with a plan for the next 10 years and a rather unexpected realization: we needed a new name.

It was a risk, changing our name after 15 years. But we viewed the decision as a critical strategy in an exciting new direction for the company, in which we’d expand our service offering and target new segments of the health space.

After a season of creative angst, we had our new name: Remedy. It had it all: brevity, memorability, and just the right level of health reference. Our visual solution married a strong typographic treatment of the name with graphics depicting nature, cityscapes, and humankind — our take on the elements of a healthy world.