Running Topic is our new blog of, well, running topics—all related to today’s branding dilemmas. It’s a place where we talk about complex challenges, and how to simplify them, from getting employees to understand and embrace a new brand to implementing a system-wide brand architecture. We also provide our take on the latest trends, discuss brands we admire, and what inspires us.

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What’s an ideal way to kick off a new client relationship? Win an award together. Remedy and Herman Miller Healthcare have done just that, claiming Large Showroom Winner in the International Interior Design Association (IIDA) Showroom and Booth Design Competition at NeoCon 2010.

Remedy developed the overall theme, environmental graphics and editorial for a new showroom demonstrating how Herman Miller Healthcare, together with Nemschoff and Brandrud, offer the most comprehensive product line in the healthcare industry. A focal point was the launch of Herman Miller Healthcare innovation, Compass: a revolutionary modular system for healthcare spaces. Compass was designed to allow health spaces to change as care processes change.

With NeoCon complete, we’ll be focused on building the Herman Miller Healthcare brand together.

See more photos of the award-winning
 showroom.

View the video Remedy developed to
 help launch Compass.

Consistent with our vision to advance a
healthier world, Remedy’s pro bono work for
the last five years has been focused on childhood obesity prevention. Our newest collaboration is
with the Healthy Schools Campaign (HSC): a Chicago-based organization that advocates for policies and practices that allow all students, teachers, and staff to learn and work in a healthy school environment.

Our 2010 focus with HSC is twofold: one, help them develop and brand a program to inspire teachers in the Chicago Public Schools to integrate wellness behaviors into the classroom, including how to create reward and recognition systems that aren’t centered around junk food. Two, we’re helping HSC unify and strengthen its online strategy, in everything from how they utilize email marketing to social media.

We’ll post our work for HSC as it’s developed this summer and fall.

Remedy was a featured destination during AIGA Chicago’s first-ever Design Week, a city-wide celebration of all things design, held in mid-May. As one of a select group of agencies chosen for the event’s Studio Walk program, we welcomed students, teachers, and professionals into our office for the grand tour, some talk, and a toast to the graphic arts.

Remedy president Carol McCarthy was invited into the prestigious Chicago Network this May, joining 400 of the Chicago area’s most accomplished female professionals within business, government, academia and the arts.

Now in its 31st year, The Chicago Network exists to foster relationships between powerful women leaders for the purpose of expanding the impact women can have on their organizations, their fields and their communities as a whole.

Remedy received quite the compliment earlier this year, when Russell Herder, a Minneapolis-based advertising agency, came knocking.

Russell Herder was gearing up to pitch Essentia Health, a hospital system that had just wrapped up a significant restructuring and acquisition process across multiple states. It was clear Russell Herder would need to demonstrate strong brand strategy experience to win the Essentia business. Impressed by Remedy’s branding track record, solid results and award-winning creative, Russell Herder asked Remedy to partner with them for the pitch. It was a slam-dunk.

In just a few short months, we facilitated the development of a new positioning strategy and brand promise to be unveiled across the Essentia health system later this year.

Remedite John Bufalino (pictured center) biked a challenging 100 miles through the mountains of Lake Tahoe in June, reaching a peak elevation of 7100 feet and breathing in some awe-inspiring scenery—all in the fight against cancer.

John spent months training with Team In Training, a sports training program dedicated to preparing endurance athletes to participate in marathons, triathlons, and century rides on behalf of the Leukemia & Lymphoma Society and their mission to eradicate blood cancers.