In phase three, we develop the creative concepts that will communicate the new brand to internal and external audiences. We also pull the trigger on the measurement mechanisms recommended in phase two, so we can accurately evaluate the impact of the new brand.
Creative developmentBRAND IDENTITYDepending on the project, the first step in the creative process may be the development of a new brand identity, to project an image consistent with the new brand positioning.CAMPAIGN CONCEPTSWorking off the communication strategy outlined and approved in the creative brief, Remedy develops multiple concepts to debut the new brand. Concepts are presented in sketch form, and are applied to several sample tactics to facilitate the decision making process. Once a concept is selected, the campaign moves into production, where final copy and design are developed across the entire tactical mix. |
COMMUNICATIONS ARCHITECTUREConsistency is of the most important principles in effectively communicating a brand. Accordingly, our tactical recommendations often include a communications architecture, a set of visual and editorial guidelines for the brand. Remedy often works closely with the client’s internal design team to develop the communications architecture, to ensure the guidelines cover the universe of potential applications.Measurement Specific metrics vary project to project, but may include:
|
RELATED
